Journaling for ideas: how to use writing to capture your best thoughts 

Photo by Jessica Lewis Creative on

I never realised the power of my thoughts until I started writing them down. Journaling helps me set and achieve my goals in a way that simply thinking about them never could. By journaling, I gain clarity and a new perspective on my work.

I have started to carry a notepad again. I use it to make lists of high-value tasks, write goals, draw diagrams, write copy, calculate plans, envision my future, track thoughts and ideas, and mark milestones. I have been amazed by the insights and self-discoveries that came to me by writing them down and revisiting them regularly.

My Tools

My favourite notepad brand is Rhodia, they are reasonably priced, and the paper quality is excellent. For 2023 and the Entrepreneur Revolution challenge, I am using a simple and light Rhodia A5 Notebook with dotted paper. However, on my desk, I have kept a less portable A4 stapled notepad with squared paper for the last few years. As for pens, I lose them regularly, so I don’t use anything expensive; I currently use a pen borrowed from the City of London Club when I stayed there a few months back. I have heard the Lamy Swift is an idea journaling pen.

How to keep it up

I’m not too fond of linear journaling (a page per day) as I don’t want to do it daily. Keep it simple, and don’t give yourself too much to do and set yourself up to feel guilty about not doing it. Keep it non-linear so you never miss a day, a week, or a month; you use it when you have something to write. Use it how you want, use your headings and categories for pages that make sense to you, and keep the index up to date – this will make it invaluable in the future. Apart from that, use it any time you have a thought you want to explore.

Sections I am using

  1. Index – table of contents for my notebook – 2 page spread
  2. Future Log – my year at a glance – 4 pages
  3. Big Moments – memories, milestones and wins record – 1 page
  4. My Routine/Habits – 1 page
  5. SBA from Iman Gadzhi – 1 page each
    1. Life’s Vision
    2. 2023 Goals
    3. My future Wikipedia entry
    4. Affirmations
  6. Entrepreneur Revolution pages – 1 page each
    1. What am I most grateful for in my life so far?
    2. Who has helped me recently that I have not acknowledged?
    3. What do I want to achieve in the coming three years?
    4. What would I do if I had £100K to invest in my business?
    5. Who can I take out to lunch?
    6. What have I noticed since carrying £500 in my pocket?
    7. What problems can I solve for my clients?
    8. Where would I like to go on holiday in the next 12 months?
  7. Weekly planning – 2 page spread per week
  8. I will add new sections as I come up with them.


  1. Get an A5 notebook and carry it around with you.
  2. Create an index page and use the notepad for all your notes and ideas to plan out your thoughts.
  3. Let me know how you get on.

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