Mission, vision, and strategy

I am currently working on an updated plan for how the university will move forward with flexible learning. The last fourteen months have dramatically accelerated the plans I drew up in 2019, and so it is time to be more creative and ambitious. 

Thankfully we put into place three separate statements to help generate an online learning strategy: 

  1. Mission Statement – Who my team are, what we provide, who we serve, the benefits we deliver, and what is important to us.
  2. Vision Statement – A previously ambitious and unique idea of the university we want to create.
  3. Value Statement: Our beliefs about how work should be done, our standards, culture, and aspirations.

The mission statement has remained the same; we exist to move the university to a hyper-flexible delivery model that uses technology to redefine the student experience. The vision statement, however, like most universities strategies, has changed dramatically. The forced move to online learning has moved us past ambitious five-year plans and started creating conversations about what is possible, what is desirable, what works, and what future we want to make. 

The external work has moved forward too. Suppliers like Microsoft and the Virtual Learning Environment (VLE) vendors have developed the tools available to universities, making them easier to use and adding functions to support emerging practice. The demand for online learning has grown as people have spent more time at home and working and collaborating via a computer screen; their views on learning have changed.

There are three main tasks for the vision statement:

  • Consolidate the existing flexible delivery.
  • Build on that good practice to make it better; more interactive, personalised, and accessible.
  • Think up what game changers might look like in the new university landscape.

Writing a strategy is about creating a plan for how we deliver a mission and a vision. If you have not updated these three documents recently, it might be time to start designing the new normal.

Leardership and management 101

I believe there are three keys to strong leadership and management:

  1. Vision
  2. Wellbeing
  3. Productivity

First, you have to have a clear and ambitious vision for the future your team is creating and communicate it so that they believe it. Next, you need to look after the individual team members and promote psychological safety. Finally, you need to break your vision down into clear goals and let each team member know what they are responsible for, then let them get on with it.  

Vision: the ability to think about or plan the future with imagination or wisdom.

Oxford Languages

Wellbeing: the state of being comfortable, healthy, or happy.

Oxford Languages

Productivity: the effectiveness of productive effort, especially in industry, as measured in terms of the rate of output per unit of input.

Oxford Languages

A new manager can start with simple steps for each of the three elements and then gradually built upon them to spiral out their capabilities as a manager and leader. For example, once you have written a vision, you are holding regular open and honest 1:1 meetings with each team member, and everyone is clear on what they should be working on, you could turn your vision into a strategy, You could add a daily stand each morning to build community in the team, and you can start to have more control over the flow of work by identifying and removing constraints.

If you want some ideas on how to spiral out your vision and productivity, Jim Collins’s Level 5 leadership and the Capability Maturity Model (CMM) are an excellent place to start. For wellbeing, begin by learning about creating a psychologically safe workplace and then take the lessons of Self-determination theory to encourage your team to develop autonomy, competence, and relatedness in their work.