An introduction to persuasive writing

Most of the time, we try to make writing complicated or create an outline without considering the outcome we are trying to achieve. Next time you write something, try and first think about what you want the reader to do with the information and put it at the top of the page. 

Next, try to limit your writing to the three most critical points that the reader needs to know to take that action. Keeping the number of points to three helps the reader remember them, keeps your writing concise, and makes you spend time doing more in-depth analysis on what matters. Note down the three points and supporting evidence as bullet points in an order that flows.

Good ideas ought not to be dressed up in bad prose.

Barbara Minto

Once you have the call to action and the main points written down as notes, turn them into full sentences. You can use Grammarly to help you with your language and polish the piece without spending much time on editing. Evaluate the work once it is written to make sure it fulfils the original purpose of making the reader take action, if not, revisit your three points and make them stronger.

Great wirting is talking edited

Steve Crescenzo

Use a final read-through to read it out loud and pick up any issues with flow. If it is easy for you to read it out loud, then it will be easy for someone to read it in their head. Correct anything you need to, and then you are done.

The four simple steps to writing persuasive arguments

  1. Put down what you want the reader to do 
  2. note the three most important things the reader needs to understand to take that action 
  3. Write 
  4. Ask yourself: If I was the reader, would I take action based on what is written?